From FD - "Working with the team at both Nike and Wieden + Kennedy we created a vibrant and jarring TVC for Jordan’s Why Not? Campaign with the NBA’s Russell Westbrook.

We were tasked with creating a fully abstract colour driven world of chaos based around Russell’s unique playing style to celebrate the much anticipated launch of the Jordan Why Not Zer0.2 sneaker."

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My main job on this was developing the "smear / smudge" effect, where Russell distorts his environment in a weird way. It's mainly a combination of abusing some of the vector distort stuff in nuke, with 3D projection and splinewarping hidden in at certain points so it all becomes a big moosh. I did a test montage of the technique after the project, below: